How Headless Next.js Boosted Mobile Conversion by 50%
50% increase in mobile conversion rates within 3 months
The Challenge
The client, a rapidly scaling high-end fashion retailer, relied on a legacy monolithic platform that struggled to keep pace with their growing international audience and high-velocity product drops.
Core Problem
Their mobile experience was severely compromised by 6.2-second load times and a fragmented checkout flow. This led to a staggering 78% cart abandonment rate and significant revenue leakage during high-traffic sales events.
If left unaddressed, the retailer faced declining brand equity among their primary Gen Z and Millennial demographic, who demand instant mobile performance, and risked being outpaced by more agile, tech-forward competitors.
The Solution
EnDevSols architected a 'headless' commerce solution, decoupling the front-end from the back-end. We utilized Shopify Plus for robust inventory management and Next.js for a high-performance, mobile-first front-end delivered via a global Edge network.
Secret Sauce
Our unique 'Predictive Pre-fetching' layer: We integrated a custom logic that analyzes user cursor movement and scroll patterns to pre-load product pages before the user even clicks, making the shopping experience feel instantaneous.
Tech Stack
Key Results
Hard Metrics
- 50% increase in mobile conversion rates
- Average page load time reduced from 6.2s to 1.1s
- 40% reduction in bounce rate across product category pages
Values & Impact
- Significant improvement in brand perception and mobile UX scores
- Increased marketing team autonomy via headless CMS integration
- Reduced customer support tickets related to checkout friction
"EnDevSols didn't just build a website; they transformed our digital storefront into a high-conversion engine. Our mobile users finally have the premium experience they deserve, and the numbers speak for themselves."— Sarah Jenkins, Head of Digital Growth
Ready to scale your e-commerce performance? Book a strategy session with EnDevSols today.
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